Writing on Search

How SEO, AEO, and GEO actually work together.

Deep, answer-first pieces on what actually moves rankings, answer boxes, and AI citations — no recycled listicles.

AI Search

Is AI Search Worth Your Budget? What 3 New Studies Say About ChatGPT Traffic

New studies show AI assistants send under 1% of the traffic Google does. Here is what that means for your budget and five steps to take.

Read the article →
Local SEO

Google Business Home Beta and New Profile Reports: What Local Businesses Should Do

Google is testing Business Home, a new hub for your Business Profile, Ads and Merchant Center, plus redesigned performance reports. Here is what to do now.

Read the article →
AI Crawlers

Google Says robots.txt Can’t Stop AI From Using Your Content: What to Do

Google’s Gary Illyes says robots.txt controls crawling, not what AI does with your content afterward. What it can and cannot do, and 5 steps to take.

Read the article →
Technical SEO

Patching PHP? Serve a 503 So Google Doesn’t Drop Your Pages

PHP released emergency security fixes, and Google says to return a 503 while you patch. What to do, what to avoid and how long you can stay offline.

Read the article →
Comparison

SEO vs AEO vs GEO: What Your Business Actually Needs in 2026

Which of the three should you start with? A plain-English comparison, a decision table by business type, and a one-week test to find your biggest gap.

Read the article →
ChatGPT Search

ChatGPT Search Just Found Hundreds of Millions of New Pages: What to Do Before It Skips Yours

Cloudflare and OpenAI say a pilot helped ChatGPT search discover hundreds of millions of new pages. See what changed and 5 steps to make sure yours is found.

Read the article →
Pricing

How Much Does SEO Cost in 2026? Price Ranges by Business Type and Model

SEO usually costs $500 to $5,000+ a month in 2026. See price ranges by business type and pricing model, what drives cost, and the red flags of cheap SEO.

Read the article →
SEO Tools

Best SEO Tools in 2026: 10 Compared for SEO, AEO and GEO

Compare 10 SEO tools by price, best use and AI search tracking, from free Search Console to Semrush and Ahrefs, plus how to pick the right stack.

Read the article →
Indexing

Google Quietly Rewrote Its Indexing API Docs: What Job and Livestream Sites Should Do

Google removed the approval form and approval steps from its Indexing API docs. Here is what changed, what did not, and what to do next.

Read the article →
AI Crawlers

Meta’s New Terms Let It Crawl Your Website: What to Do Before October 30

Meta’s updated business terms let it crawl websites tied to businesses using its products. Here is what changed and what robots.txt can and cannot do.

Read the article →
Agency Comparison

Best SEO Agencies in the United States (2026): 10 Compared

WebFX, Victorious, Ignite Visibility and seven more, compared by specialty, Clutch rating, minimum budget and AI search readiness.

Read the article →
Ecommerce SEO

Google's Universal Cart Is Live: What Ecommerce Stores Should Do Now

Google launched Universal Cart in Search and the Gemini app. Here is how carts reach your store, what to set up in Merchant Center, and what to measure.

Read the article →
AI Search

Google Is Moving Links Higher in AI Mode: What Publishers Should Do

Google says it has substantially increased inline links in AI Mode and AI Overviews. Here is what changed and what to do next.

Read the article →
Industry Events

Chiang Mai SEO Conference 2026: The AI Search Agenda, Day by Day

CMSEO 2026 runs November 9-13 in Chiang Mai. Here is the day-by-day agenda and the AI search sessions worth watching.

Read the article →
Google Updates

Google Explains How PDFs Rank: What It Means for SEO and AI Search

Google says PDFs rank like any other document once converted to HTML, and can appear in AI Mode. Here is how to check yours.

Read the article →
Google Updates

Google's Quality Guidance Now Puts Main Content First: What to Change

Google added a main content section and four quality attributes to its helpful content guidance. Here is what changed and a 6-step plan.

Read the article →
Google Updates

Google's New UGC Fresh Data Program: What It Means for Brands and Local Businesses

Google opened applications for a program that sends trending user posts to Search within minutes. Here is what it means for brands and a 6-step plan.

Read the article →
Google Updates

Google's Next Core Update: What to Expect Before the Holidays and How to Prepare

Google has not announced a core update, but analysts expect a big one before the holidays. Here are the signals and a 6-step prep plan.

Read the article →
Google Updates

How Long Does Google Recovery Take? Site Moves and Core Updates, by the Numbers

Google shared typical timing ranges for site moves and core update recovery. See what the ranges mean and how to plan around them.

Read the article →
Google Updates

Google May Be Issuing More Manual Actions. Here Is What to Check Today.

SEOs report a rise in manual actions after the spam update. Check Search Console now and learn how to respond if your site is flagged.

Read the article →
Google Updates

Google's September Spam Update Is Finished. Here Are Your First 7 Days.

The rollout ended October 8. Here is the 7-day plan to read your data, fix spam-policy issues, and protect your traffic.

Read the article →
SEO Strategy

SEO Traffic Is Up but Leads Are Flat? 7 Leaks to Fix Before You Buy More Traffic

Traffic up, leads flat? Here are the 7 leaks between SEO traffic and leads, the fix for each one, and how to find yours in 30 minutes.

Read the article →
Google Updates

Google's Local Results Changed Twice on October 7: WhatsApp Buttons Arrive, Healthcare Review Stars Fade

Google added WhatsApp buttons to local panels and appears to have dropped review snippets for healthcare pages. Here is what local businesses should check this week.

Read the article →
Google Updates

Google's September Spam Update Is Nearly Done. Here Is How to Read Your Traffic.

The spam update hit its third phase October 4 to 6. Here is how to read your traffic across the full rollout and what to fix next.

Read the article →
SEO Strategy

Google Calls Fake Authors Deception, and a Bigger Update May Be Close

Google now says fabricated author profiles are deception, and SEOs expect a major ranking update before year end. Here is what to fix on your site now.

Read the article →
AEO & GEO

Google Now Shows You AI Overview Impressions, But Not Clicks

Google's Search Console AI report shows impressions in AI Overviews and AI Mode, but no clicks. Here's how to use it anyway.

Read the article →
SEO Strategy

Google Now Says a Human Must Fact-Check Every AI Draft

Google now calls manual fact-checking of AI content critical, including titles, meta descriptions, schema and alt text. Here's what to change.

Read the article →
Google Updates

Google September 2026 Spam Update: What Business Owners Should Do Now

Google's September 2026 spam update is rolling out now. Here is what we know so far, what it means for your site, and how to check if you were hit.

Read the article →
Technical & On-Page SEO

Google's Top Ranking Factors in 2026: What 131 SEO Experts Actually Rated

A survey of 131 SEO professionals ranks what actually moves rankings in 2026. Search intent and content quality lead, backlinks matter less than agencies claim.

Read the article →
AEO & GEO

SEO, AEO, and GEO: Why They're One Framework, Not Three Services

Why splitting SEO, AEO, and GEO into separate line items misreads how modern search and AI answer engines actually pull from the same content foundation.

Read the article →

Get notified when new posts go up.

No newsletter fluff — just new posts, when they're ready.

Get a Free Visibility Audit
Schedule time with us