Proof, Not Promises

We only publish results
we can screenshot.

No invented percentages, no "results may vary" fine print, no client logos we didn't get permission to use. If it's not verifiable in Search Console or Analytics, it doesn't go here.

Featured Case Study

How a home services marketing agency grew organic clicks 367% in 6 months

A digital marketing agency serving local home service businesses had strong backlinks but weak rankings. Six months of on-page SEO, content restructuring, and AEO/GEO optimization moved it from page four to page two on average, and into AI answers across Google AI Overviews, AI Mode, Perplexity, and Gemini.

Industry: Home services marketing Focus: SEO, AEO, GEO Timeframe: February 2026 to October 2026 (Search Console data, June 2025 to October 2026) Data: Google Search Console, Ahrefs

The challenge

The agency had a strong backlink profile (Domain Rating in the 60s), yet most pages sat beyond page three. Service pages competed with each other, blog posts overlapped, and almost no content was structured for AI answer engines.

What we did

  • Rewrote service page copy with answer-first structure and clear search intent
  • Consolidated overlapping blog content to fix keyword cannibalization
  • Rebuilt internal linking around core service hubs
  • Optimized titles and meta descriptions for click-through
  • Added FAQ and schema markup to earn AI Overview and AI Mode citations

The result

Clicks and impressions climbed steadily from week six onward, with daily clicks regularly passing 60 by month five. The growth held after the first six months: clicks rose another 82% in the following quarter.

Before vs. after

6 months before vs. 6 months of work

Organic clicks
1.18K5.51K
Impressions
535K3.38M
Average position
33.212.8
Page 4→Page 2
Clicks, the following quarter
2.4K4.38K
BeforeAfterSource: Google Search Console
AEO + GEO

Showing up where buyers ask AI

Most agencies still optimize only for blue links. We restructured this client's content for answer engines, and in six months the site went from about 26 to 302 Google AI Overview citations. It now appears in 542 AI answers across five platforms.

AI response counts from Ahrefs, which tracks a sample of prompts. Treat them as visibility indicators, not exact totals.

Google AI Overviews26 → 302
Google AI Mode139 → 166
Perplexity1 → 45
Gemini3 → 23
Copilot2 → 6
Apr 2026Oct 2026

Client name withheld for confidentiality. All figures from the client's Google Search Console and Ahrefs accounts.

The Standard

What every case study here will include

Verifiable data

Screenshots straight from Search Console or Analytics — the same numbers the client sees, not a rounded-up summary.

The starting point

Where the site actually stood before work began, including the parts that were already working.

What was actually done

The specific technical, content, AEO, or GEO work performed — not a generic "we optimized everything."

Client identity, only with permission

Named attribution when the client agrees to it. When a client asks to stay private, we remove identifying details but never change the numbers.

Want results like these?

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